- The list of searches is more visual,
- Related rising search terms are grouped
- You can see more information about those searches
Even if you don't want to blog about these topics, you might like to check them before you post, in case you can associate your somewhat-related post to something that lots of people are looking for right now (which is what Google means by "hot"). Search traffic gained this way may or may not be useful for building long term readership, but can be a nice short-term boost.
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